Victoria Estella Perry Named Brand President of Petal + Pup

SAN FRANCISCO–(Company WIRE)–a.k.a. Brand names (the “Company” “a.k.a.”), a global platform that is revolutionary a new approach to immediate-to-purchaser trend, these days declared the appointment of Victoria Estella Perry to Model President of Petal + Pup, powerful August 3, 2021. In this function, Perry will guide the strategic expansion of […]

SAN FRANCISCO–(Company WIRE)–a.k.a. Brand names (the “Company” “a.k.a.”), a global platform that is revolutionary a new approach to immediate-to-purchaser trend, these days declared the appointment of Victoria Estella Perry to Model President of Petal + Pup, powerful August 3, 2021. In this function, Perry will guide the strategic expansion of the Australian-centered, digitally indigenous brand name, targeted on younger women’s vogue. Perry will be centered in San Francisco and will report to Jill Ramsey, Main Government Officer, a.k.a. Manufacturers.

Perry has nearly two a long time of merchandising and style encounter at marketplace leading e-commerce and retail companies. Perry joins Petal + Pup from Pottery Barn, the place she most just lately served as Vice President, Technique and Small business Progress. Perry has earlier held style and merchandising roles at eBay, Walmart and Gap Inc.

“I am pretty thrilled to have Victoria be part of Petal + Pup at this interesting time,” claimed Jill Ramsey, Chief Executive Officer of a.k.a. Makes. “I am confident that Victoria’s qualifications reflects the mission and eyesight of Petal + Pup and her sturdy e-commerce knowledge would make her an exceptional fit for the job. Her skills will be instrumental as we accelerate Petal + Pup’s strategic advancement in the United States.”

Perry succeeds Philip Scarff who will retire this yr. Petal + Pup was launched by Tiffany Henry, Scarff’s daughter, in 2014, and Scarff has led the manufacturer around the final five years. Beneath his leadership, Scarff has considerably developed the model and pioneered Petal + Pup’s enlargement in the U.S. The firm will carry on its concentrate on the Australian enterprise and will continue being headquartered in Australia. To assure a sleek changeover, Scarff will continue being onboard and function intently with Perry.

“We are grateful for the tricky function and outstanding achievement Philip achieved when leading Petal + Pup. He built an exceptionally sturdy manufacturer and team around the past five yrs, and I want to thank him for his continued leadership through this transition,” ongoing Ramsey.

“I’m honored to be part of the Petal + Pup team, and I believe that that the brand’s fashionable, high-high quality products and solutions put together with its speed and agility present a powerful foundation to proceed accelerating progress. I am energized to leverage a.k.a.’s really seasoned management team and impressive system as we embark on the subsequent stage,” said Victoria Perry.

About Victoria Estella Perry

With almost 20 several years of retail knowledge, Victoria is a seasoned leader who has labored with sector major and digitally driven corporations spanning specialty, multi-channel and market formats. Victoria joined Petal + Pup from Pottery Barn, where by she was Vice President of Business enterprise Growth and Merchandising and was accountable for building company approaches for the omni-channel textiles division, as well as market expansion through new classification development. Prior to Pottery Barn, she was Basic Supervisor for Fashion, Wellness and Elegance at eBay. Victoria also held several leadership positions at Walmart together with Senior Director of Classification Enhancement and Merchandising Alternatives and Divisional Merchandising Manager of Attire and Toddler. She commenced her vocation at Gap, Inc. in which she worked in merchandising.

About a.k.a. Makes

Founded in 2018, a.k.a. Manufacturers is a world system that is revolutionary a new technique to direct-to-buyer fashion. Comprised of 4 digitally-indigenous vogue models that are culturally rooted and manage their founder-led authenticity, every model delivers a curated assortment of on-trend, affordably-priced fashion attire and equipment. The Company’s exceptional approach infuses science into the artwork of manner to aid emerging models grow and obtain their complete possible by leveraging scale, and deploying an asset-light, info pushed playbook of greatest practices throughout their manufacturer portfolio. The a.k.a. portfolio features 4 powerful still unique models, Society Kings, Princess Polly, Petal & Pup, and Rebdolls. Each and every brand serves their prospects in a distinct way with a solution assortment that empowers self-expression and distinctive design. To discover far more about a.k.a. Manufacturers check out www.aka-models.com.

Lan Kilian

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