Victoria Estella Perry Named Brand President of Petal + Pup | Small business

SAN FRANCISCO–(Business WIRE)–Jul 22, 2021– a.k.a. Makes (the “Company” “a.k.a.”), a world system that is revolutionary a new solution to immediate-to-customer manner, currently declared the appointment of Victoria Estella Perry to Brand President of Petal + Pup, helpful August 3, 2021. In this function, Perry will direct the strategic progress […]

SAN FRANCISCO–(Business WIRE)–Jul 22, 2021–

a.k.a. Makes (the “Company” “a.k.a.”), a world system that is revolutionary a new solution to immediate-to-customer manner, currently declared the appointment of Victoria Estella Perry to Brand President of Petal + Pup, helpful August 3, 2021. In this function, Perry will direct the strategic progress of the Australian-centered, digitally indigenous model, centered on young women’s style. Perry will be primarily based in San Francisco and will report to Jill Ramsey, Main Govt Officer, a.k.a. Models.

Perry has virtually two decades of merchandising and trend experience at sector top e-commerce and retail firms. Perry joins Petal + Pup from Pottery Barn, where by she most recently served as Vice President, Strategy and Business Improvement. Perry has earlier held vogue and merchandising roles at eBay, Walmart and Gap Inc.

“I am extremely thrilled to have Victoria be part of Petal + Pup at this remarkable time,” explained Jill Ramsey, Chief Govt Officer of a.k.a. Manufacturers. “I am assured that Victoria’s qualifications displays the mission and eyesight of Petal + Pup and her potent e-commerce practical experience helps make her an exceptional in good shape for the role. Her expertise will be instrumental as we accelerate Petal + Pup’s strategic advancement in the United States.”

Perry succeeds Philip Scarff who will retire this yr. Petal + Pup was established by Tiffany Henry, Scarff’s daughter, in 2014, and Scarff has led the brand in excess of the last five a long time. Underneath his management, Scarff has drastically grown the manufacturer and pioneered Petal + Pup’s expansion in the U.S. The company will continue on its emphasis on the Australian small business and will remain headquartered in Australia. To guarantee a sleek changeover, Scarff will remain onboard and function closely with Perry.

“We are grateful for the tough perform and outstanding achievements Philip reached even though major Petal + Pup. He developed an extremely strong brand and group over the last 5 a long time, and I want to thank him for his continued management through this changeover,” ongoing Ramsey.

“I’m honored to join the Petal + Pup group, and I imagine that the brand’s fashionable, superior-top quality items put together with its pace and agility supply a powerful foundation to keep on accelerating progress. I am energized to leverage a.k.a.’s really seasoned leadership team and effective platform as we embark on the next phase,” reported Victoria Perry.

About Victoria Estella Perry

With almost 20 decades of retail working experience, Victoria is a seasoned leader who has labored with sector major and digitally driven firms spanning specialty, multi-channel and marketplace formats. Victoria joined Petal + Pup from Pottery Barn, wherever she was Vice President of Business Development and Merchandising and was responsible for establishing business tactics for the omni-channel textiles division, as perfectly as marketplace expansion as a result of new class progress. Prior to Pottery Barn, she was Basic Supervisor for Fashion, Health and Natural beauty at eBay. Victoria also held a lot of management positions at Walmart which include Senior Director of Group Development and Merchandising Answers and Divisional Merchandising Supervisor of Attire and Little one. She commenced her profession at Hole, Inc. in which she labored in merchandising.

About a.k.a. Brand names

Set up in 2018, a.k.a. Models is a world platform that is revolutionary a new solution to immediate-to-consumer vogue. Comprised of 4 digitally-native manner models that are culturally rooted and maintain their founder-led authenticity, each individual brand gives a curated assortment of on-pattern, affordably-priced style attire and equipment. The Company’s one of a kind solution infuses science into the artwork of manner to assistance emerging brands increase and obtain their entire prospective by leveraging scale, and deploying an asset-gentle, details driven playbook of greatest methods throughout their brand name portfolio. The a.k.a. portfolio includes four persuasive nevertheless unique brands, Culture Kings, Princess Polly, Petal & Pup, and Rebdolls. Each model serves their prospects in a diverse way with a item assortment that empowers self-expression and exclusive model. To understand more about a.k.a. Manufacturers go to www.aka-brand names.com.

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[email protected] names.com

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PUB: 07/22/2021 04:30 PM/DISC: 07/22/2021 04:32 PM

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