When a Japanese man proudly shared a picture of himself wearing his new designer t-shirt, it was the greatest seal of approval for Peterhead trend designer Raymond Simpson.
For Raymond, this monumental second proved that irrespective of 5,662 miles of land and h2o separating Aberdeen and Japan, a taste for luxury menswear transcends worldwide borders.
In a make a difference of months following launching his Japanese inspired online luxurious men’s clothes brand name Rayelle, the 25-12 months-previous now has consumers as much a-discipline as Milan and Austria not to mention celeb supporters including fact Television star Scotty T from MTV’s Geordie Shore.
“I imagined that was most likely just one of the greatest varieties of acceptance of my designs simply because if nearly anything there shouldn’t be a lack of Japanese encouraged factors in Japan,” claimed Raymond.
“But definitely they’ve seen my eyesight and what I have attempted to accomplish.”
Residing in the moment
Like the brand’s ethos ‘one everyday living, one particular encounter’, Raymond is cherishing just about every moment of his new identified style fame.
“The most worthwhile portion of it is when you see persons donning it, posting about it on social media and to hear the great comments, which is when it results in being enjoyable,” said Raymond.
Not pursuing the development
Generate and resolve to realize success is imprinted in Raymond’s DNA, as is obvious in all the medals he gathered as a single of Scotland’s fastest youthful dash stars.
This formidable aim intended that from a really early age, Raymond’s lifetime ambition was to start his possess fashion label.
“I’m really passionate about manner, it’s often been a huge point for me, especially high excellent apparel, claimed Raymond.
“I love colors and sporting points that ended up distinctive from other individuals as opposed to following the development.
“I would typically be one of the to start with to wear a thing various which would generally make me want to put on it additional if individuals aren’t wearing it.”
A slice above
With a natural flair for all factors resourceful, it was no surprise when Raymond excelled at Robert Gordon University wherever he gained a BSc diploma in architecture.
Complimenting his creativity, was Raymond’s entrepreneurial spirit as when juggling his scientific tests, he set up his have barbering business enterprise which permitted him to save up sufficient money to launch his online apparel small business.
“While I was at uni, early on in the first calendar year, I started out cutting my friends’ hair,” mentioned Raymond.
“Word soon bought spherical promptly that I was a barber so in advance of I realized it I was borderline reducing hair whole-time and carrying out my architecture degree component-time.”
4 many years ago, Raymond celebrated obtaining his trademark for Rayelle and due to the fact then he has put his heart and soul into his undertaking prior to formally launching in May well.
“I never just do matters fifty percent-heartedly, I commit to almost everything that I do,” said Raymond.
“Everything is about excellent.
“With the apparel it was normally my intention to get seriously superior-excellent luxurious clothing.
“I knew it would just take a long time to observe the approach as a result of for the reason that of the top quality that I was likely for so in the finish it did choose a very long time to get anything to where I desired it to be but I acquired there anyway.”
Hole in the sector
From the easy satin labels to the re-usable zip bag packaging, Raymond has meticulously assumed by means of every single single sew and thread of his business.
This consideration to depth sets Raymond aside from the crowd.
“What I identified was that as you received far more luxury, a good deal of makes didn’t have the very same vary of colour and style and design,” said Raymond.
“They tend to get far more bland as you obtained larger excellent.
“Whereas some of the rapidly fashion will knock out really interesting and funky models but the moment you wash the print arrives off.
“So I absolutely felt that there was a gap in the current market for a higher-top quality luxurious clothes line that was also heading to break out of the norm a tiny bit and have a variety of colors.”
As a self-confessed globe trotter, Raymond’s fascination with unique cultures and international locations is what fuelled his Japanese inspired Kanji jersey range.
His fascination with the region shines by way of his patterns which attribute the brand’s slogan created in Japanese Kanji.
Two of his statement parts, his metallic rainbow jersey and the Kanji jersey, caught the interest of Scotty T who appeared in MTV series Geordie Shore.
The star loved Raymond’s styles so significantly that he proceeded to share them with his 2.8 million followers on Instagram.
“Scotty considered it was the most effective quality outfits that any individual has despatched him and I’m absolutely sure he’s not experienced a shortage of things remaining despatched to him,” reported Raymond.
What is future?
Just like his hanging patterns, the potential appears to be shiny for the difficult-functioning designer who has been recognised to survive on just two several hours of snooze a evening.
“My aspiration is to see it expand and develop into a household name so that folks all about would know the identify,” claimed Raymond.
You can verify out at the Rayelle site or on social media.