DALLAS, June 17, 2021 /PRNewswire/ — Neiman Marcus now announced the appointment of Lisa Aiken as Neiman Marcus’ new Trend and Life style Director. This position is aspect of the merchandising and organizing staff transformation, reporting to Lana Todorovich, President and Main Merchandising Officer of Neiman Marcus Group.
Neiman Marcus Appoints Lisa Aiken in Recently Established Purpose as Fashion and Lifestyle Director
“We have been on a journey to locate a international fashion chief who is a electronic indigenous and will assistance accelerate the growth of Neiman Marcus’ faithful brand name portfolio with a fresh standpoint. Lisa has a eager understanding of both luxury style and rising manufacturers, coupled with her skills as a persuasive storyteller of seasonal manner messages and expertise on digital platforms. She delivers a one of a kind viewpoint and further boosts the manner and technological innovation authority of Neiman Marcus,” claimed Todorovich.
Below Todorovich’s management, the merchandising group has progressed to improve the retailer’s partnerships with about 3,000 existing and new manufacturer associates. Neiman Marcus’ prime 20 manufacturers were up close to 35 per cent in Q3 as when compared to 2019, and its luxurious partners are increasing by 350 factors of distribution. This has resulted in strengthened organization momentum and even more robust connections concerning the Neiman Marcus model and its consumers.
Making on the addition of approximately 50 new and notable brands, 20 exceptional capsules and choices, and a single-of-a-sort experiences within just the current portfolio of brands this Spring, Neiman Marcus’ introduction of the new Vogue and Way of living Director will provide to amplify its momentum.
Aiken has an outstanding tenure in luxurious style. In her most the latest function, she defined the fashion vision as a Style and Getting Director at Moda Operandi. Previously in her job at Internet-a-Porter and MyTheresa, Aiken created a status for bringing a modernized approach for luxurious models and trend e-tailers. Her expertise will translate perfectly as Neiman Marcus proceeds to concentration on the expansion of its small business and its services to the luxurious buyer encounter in shops, e-Commerce, and distant-marketing and market-major clienteling software, NM Hook up.
“It is a privilege to be joining this kind of a brand at the pinnacle of luxury with a planet-renowned heritage but more importantly to be at the forefront of its ongoing evolution during such a pivotal time,” shared Aiken. “I glimpse forward to partnering with the groups and all our brand name partners to generate a very ahead-wondering, elevated luxurious model experience for Neiman Marcus buyers.”
Beginning August 9, Aiken will head up the Neiman Marcus Style and Way of life Office environment. She will act as a fashion-ahead professional to recognize rising brand names, find out new traits and companies throughout the manner and way of living area, and inspire Neiman Marcus’ loyal luxury consumer base with her exceptional place-of-perspective on today’s international trend landscape. In this placement, she will collaborate intently with brand companions to grow the distinctive partnerships Neiman Marcus is regarded for these as the new Prada Out of doors immersive ‘Coast’ expertise and Loewe Paula’s Ibiza installations.
“Doing the job alongside a team of the most proficient leaders in retail, Lisa will bring a unique forward-leaning and inspirational place of see encouraging Neiman Marcus curate magic for our buyers,” mentioned Todorovich. “With Lisa becoming a member of our corporation, I have the utmost self-assurance in the folks we have in spot to keep on our fascinating transformation.”
Neiman Marcus is a Dallas-dependent luxurious retailer, supplying clients obtain to distinctive and emerging makes, anticipatory company, and one of a kind encounters considering the fact that 1907. Every working day, Neiman Marcus connects with shoppers around the world although delighting them with remarkable ordeals across a 37-retail store presence in the U.S., the major U.S. e-commerce luxury system, and field-major remote advertising and personalization technological know-how. From delectable eating and indulgent splendor services to bespoke ordeals and special products and solutions, there’s anything for every person. To continue to keep up with the most current news and occasions at Neiman Marcus, take a look at neimanmarcus.com or stick to the model on Instagram, Fb, YouTube and Twitter.
Neiman Marcus is component of the Neiman Marcus Team. We lead with really like in all the things we do for our clients, associates, brand name partners and communities. Our approach of integrated luxurious retail is about producing extended-term interactions. It truly is this link that produces psychological and significant life time price possible with everyone we provide. By way of the expertise of our 9,000 associates, we produce across our three channels of in-retail outlet, ecommerce, and remote promoting. Investments in details and know-how enable us to scale a personalized luxury encounter. Our brands incorporate Neiman Marcus, Bergdorf Goodman, Neiman Marcus Past Contact and Horchow. For far more details, check out http://www.neimanmarcusgroup.com.