Does the aura of trend capitals these kinds of as Paris, London, New York and Milan cross borders to the place of inspiring the type of the inhabitants of Japan? When Japanese girls admit remaining affected by European and American trend, it is Korean type, worn by K-pop icons, that is possessing the most significant impression on what ladies are carrying on the streets of Tokyo, Osaka and Nagoya.
Japanese females really do not care about French chic, Italian originality or New York polish because they like Korean design. According to a latest analyze carried out among the users of the Rakuten-owned Rakuma market software in Japan, Korean manner is by significantly the most influential when it arrives to the model of Japanese women of all ages, from all generations (or just about), in advance of the United States, France, Italy the United Kingdom, Spain and China.
The breakdown suggests that extra than 3 quarters of Japanese girls and teenagers aged 10 to 20 (77%) answered Korea to the problem “Which country apart from Japan do you reference the most when it comes to manner?” Japanese females in their 20s (57%), 30s (36%), 40s (24%), and 60s (22%) also see Korea as a ought to-have manner reference. Only these in their 50s put France at the major of the list of most influential nations in phrases of type (23.5%), but Korea remains in the prime three (21%). Be aware that for Japanese gals aged 10 to 40, it is the United States that gets next place in the position.
American fashion is a reference for adult men
For Japanese men, style references appear straight from the United States, and this for all age groups with at minimum 40% of votes. In second position is Korean manner for the youngest, the 10 to 20 yr-olds (29%) and the 20 to 30 12 months-olds (14%), though Italian design and style can take next put for Japanese men aged 30 and additional. And when asked to name the most inspiring celebs when it comes to model, males reported Japanese singer Takuya Kimura, then K-pop team BTS, as effectively as Japanese comedian George Tokoro.
The study appeared at the factors why respondents chose a distinct country as a style reference. The verdict: Korean style is unanimously appreciated by guys and women of all ages of all age teams since it is obtainable and simple to find (65%), though the attraction for American trend is predominantly explained by the fact that it makes it possible for Japanese to express their own personalities. At last, French and Italian models are considered trusted by Japanese shoppers.
The survey was executed by Rakuten’s “Rakuma” nationwide on July 1 and 2, 2021, among the a sample of 5,124 buyers, such as 3,896 females and 1,228 males over the age of 10. JB