TOKYO, Aug 28 — Does the aura of style capitals these kinds of as Paris, London, New York, and Milan cross borders to the stage of inspiring the style of the inhabitants of the Land of the Climbing Solar?
While Japanese women of all ages admit staying influenced by European and American fashion, it is Korean style, worn by K-pop icons, that is obtaining the major inspiration on what women of all ages are wearing on the streets of Tokyo, Osaka, and Nagoya.
Japanese females don’t care about French chic, Italian originality or New York polish — they favor Korean style.
According to a modern study executed among the consumers of the Rakuten*-owned Rakuma market application in Japan, Korean vogue is by considerably the most influential when it arrives to the design and style of Japanese females, from all generations (or virtually), in advance of the United States, France, Italy, the United Kingdom, Spain and China.
The breakdown implies that far more than 3 quarters of Japanese ladies and youngsters aged 10 to 20 (77 for every cent) answered Korea to the question “Which place other than Japan do you reference the most when it comes to trend?”
Japanese women of all ages in their 20s (57 for each cent), 30s (36 for every cent), 40s (24 per cent), and 60s (22 per cent) also see Korea as a will have to-have style reference.
Only people in their 50s area France at the top of the record of most influential international locations in conditions of type (23.5 for every cent), but Korea continues to be in the best a few (21 per cent). Observe that for Japanese gals aged 10 to 40, it is the United States that will get next position in the ranking.
American type is a reference for adult males
For Japanese men, design references arrive straight from the United States, and this for all age teams with at least 40 for each cent of votes.
In next situation, is Korean trend for the youngest, the 10-20 yr-olds (29 for every cent) and the 20-30 calendar year-olds (14 for every cent), even though Italian design and style normally takes next spot for Japanese guys aged 30 and more.
And when requested to name the most inspiring celebs when it arrives to fashion, men reported Japanese singer Takuya Kimura, then K-pop team BTS, as effectively as Japanese comic George Tokoro.
The review looked at the explanations why respondents chose a unique region as a fashion reference. The verdict: Korean manner is unanimously appreciated by men and women of all age groups since it is accessible and effortless to discover (65 per cent), although the charm for American style is largely explained by the actuality that it will allow Japanese to categorical their possess personalities. Last but not least, French and Italian manufacturers are deemed reliable by Japanese buyers.
(*) This survey was executed by Rakuten’s “Rakuma” nationwide on July 1 and 2, 2021, between a sample of 5,124 end users, such as 3,896 girls and 1,228 males in excess of the age of 10.